The momentThe grand openingrebrand · celebrity activation
Carizma Development
- Sector
- Real estate development
- Role in the set
- The outcome case
- Evidence
- Client-reported
- Bonds closed
- Definition · Demand
The challenge
A developer with a mall to sell needed a brand that read as an investment, a launch that was noticed, and leads that were engaged rather than just collected.
The approach
Rebrand and guidelines, a digital presence, lead generation and engagement, a grand opening with a celebrity activation.
The result
Mall acquired by a GCC investor following the campaign
Client-reported
What we did
- rebrand
- guidelines
- digital
- lead generation
- engagement
- grand opening
- celebrity activation
The Connected Line
- 1DefinitionClosed
- 2DemandClosed
- 3CaptureNot in scope
- 4CloseNot in scope
- 5CompoundNot in scope