Castle LandmarkCREDfull rebrand
CRED Developments
- Sector
- Real estate development
- Role in the set
- The transformation case
- Evidence
- Client-reported
- Bonds closed
- Definition · Demand
The challenge
Castle Landmark needed to become CRED — a full change of name and identity, launched in public, with brokers and buyers brought along rather than lost in the transition.
The approach
A complete rebrand, a grand opening, a brokerage event, outdoor and digital — integrated real-estate marketing built around the new name from day one.
The result
Castle Landmark → CRED · EGP 1B+ sales
Client-reported
What we did
- full rebrand from Castle Landmark
- grand opening
- brokerage event
- outdoor
- digital
- integrated real-estate marketing
The Connected Line
- 1DefinitionClosed
- 2DemandClosed
- 3CaptureNot in scope
- 4CloseNot in scope
- 5CompoundNot in scope
Yanmu Consultancy