Karma Urban Development
- Sector
- Real estate development
- Evidence
- Client-reported
- Bonds closed
- Definition · Demand
The challenge
A developer launching KAVI needed its own brand in order first, then a launch — and a content operation able to sustain the volume a launch demands.
The approach
Rebrand and guidelines, digital, high-volume content, lead generation, PR, outdoor, and the grand opening.
The result
~EGP 400M (2025→)
Client-reported
Films · 4
Karma Event
Brand materials · 12 pages
- Identity
- Logo system
- Typography
- Colour system
- Identity
- Logo system
- Colour system
- Application
- Identity
- Logo system
- Colour system
- Application
What we did
- rebrand
- guidelines
- digital
- high-volume content
- lead generation
- grand opening
- PR
- outdoor
The Connected Line
- 1DefinitionClosed
- 2DemandClosed
- 3CaptureNot in scope
- 4CloseNot in scope
- 5CompoundNot in scope