The momentGrand Egyptian Museumopening · VR experience
MASS 90 — Home Group
- Sector
- Real estate development
- Role in the set
- The production-scale case
- Evidence
- Documented work
- Bonds closed
- Definition · Demand
The challenge
A full rebrand and a full marketing operation, at production scale — including an opening staged at the Grand Egyptian Museum with a VR experience built for it.
The approach
Rebrand, website, outdoor, digital and engagement, and the Grand Egyptian Museum opening with its VR experience, all produced and run as one programme.
No quantified outcome is claimed for this engagement.
What we did
- full rebrand
- full marketing
- Grand Egyptian Museum opening
- VR experience
- website
- outdoor
- digital
- engagement
The Connected Line
- 1DefinitionClosed
- 2DemandClosed
- 3CaptureNot in scope
- 4CloseNot in scope
- 5CompoundNot in scope