
KAVI Mall
- Sector
- Real estate development
- Evidence
- Client-reported
- Bonds closed
- Demand
The challenge
Karma's flagship, KAVI Mall, needed a launch in public: an opening that was noticed, outdoor that carried the name across the city, and films that showed the building before the city could visit it.
The approach
The grand opening and its PR, the outdoor campaign, the launch films and the digital presence — produced and run as one launch programme, on Karma's own brand.
No quantified outcome is claimed for this engagement.
Films · 1
Kavi Mall — Outdoor
Brand materials · 4 pages
- Identity
- Logo system
- Colour system
- Application
What we did
- grand opening
- PR
- outdoor
- digital
The Connected Line
- 1DefinitionNot in scope
- 2DemandClosed
- 3CaptureNot in scope
- 4CloseNot in scope
- 5CompoundNot in scope
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