MINT — Ahly Sabbour

The challenge

A developer with several projects live at once — Fustat View, 40 Square, Fortis Square — needed one marketing operation across all of them: identity, films, social, leads, CRM and the hand-off into sales, run as a single cycle.

The approach

We wrote the guidelines and the corporate identity, filmed the locations, ran the social calendars and lead generation, connected the CRM, and operated the marketing-to-operations cycle week to week. The Fortis Square PR conference and the billboard campaign ran from the same desk.