Sanad FundsMendojaa function became a business
Sanad Funds → Mendoja
- Sector
- Venture / business development · consumer
- Role in the set
- The we-build-businesses case
- Evidence
- Client-reported
- Bonds closed
- Compound
The challenge
An internal function inside Sanad Funds needed to become a business of its own — with a concept, a model, funding and a market, not just a name.
The approach
Concept development and business-model evaluation first; then business development, funding facilitation and operations; then the marketing — the Slime Kit → Mendoja experiential concept, packaging and website.
The result
A scattered internal function became a funding and growth vehicle
Client-reported
What we did
- concept development
- business-model evaluation
- business development
- funding facilitation
- operations
- marketing
- Slime Kit → Mendoja experiential concept
- packaging
- website
The Connected Line
- 1DefinitionNot in scope
- 2DemandNot in scope
- 3CaptureNot in scope
- 4CloseNot in scope
- 5CompoundClosed